Sarra Whicheloe is an Iyengar Yoga teacher based in Surrey, UK. Experienced and well qualified, she helps people connect with their mind and body. Online videos to support home yoga practice are available at her YouTube channel.
Our client wanted to communicate that “Yoga is not about body beautiful, it is about the soul”. The logo should have a feeling of Aaah! Phew!, sacred, home, warmth and quietness.
WHAT WE DID
— Logo design
— Marketing collateral
— Video intro and outro
Photos of Sarra by Emily Walker
The logo concept
This logo aims to represent the light within ourselves. It’s an exploration of the lotus flower in a simple and effective mandala. Rays of light appear in its centre. The light, lotus and leaf symbols can represent yoga, nature, spirituality and the cosmos.
"A very well thought out process: from the initial brief to the final logo project files. I really enjoyed working with Susana and I am really happy with the product."